Upstream optimisation for zero click and AI search.

Corpus helps organisations understand what people and machines learn before the click, then align that expectation with the products, content and experiences they actually deliver.
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Why your digital work is not moving the needle.

Teams invest heavily in redesigns, experimentation and new tools, yet the measures that matter often remain flat or unstable. Work ships, but confidence does not increase and progress feels easy to reverse.

This is often not a UX or tooling problem. It is a clarity problem that begins before users arrive—in what is claimed, repeated, inferred and left unexamined.

Activity without movement.
Redesigns shipped, metrics still flat.

Interface fixation.
Teams optimise the interface while the underlying offer, structure or reality stays untouched.

The journey starts too late.
Search, AI summaries and off-site signals are treated as separate from the customer journey.

More evidence, less certainty.
More data and tools create more competing explanations, not greater confidence.

What Corpus does.

We connect what happens before the click with what people experience when they arrive.

The result is a clearer view of what needs to change, why it matters and how progress should be measured.

01.

Upstream ecosystem mapping

See what people and machines encounter before they reach you.

02.

On-site experience and research

Understand whether real journeys confirm or contradict those expectations.

03.

Content and structure

Make offers, claims and evidence easier to understand across channels.

04.

Experimentation and learning

Turn the diagnosis into focused changes that can be tested and measured.

Explore what Corpus does →

The website is only one layer.

People arrive with expectations already shaped by what is true, what the world repeats and what machines infer.
Corpus Reality layer card showing an illustrated eye on aged paper.

Reality

What is actually true.
Corpus layer card showing reviews, listings and other evidence connected by red thread.

Corpus

What the world repeats.
Corpus Model layer card showing a network of connected nodes.

Model

What machines infere.
Corpus Human layer card showing a fingerprint-shaped human profile.

Human

What people expect.
Corpus Interface layer card showing a browser window and action button.

Interface

Where the story is tested.

Corpus finds where those layers agree, where they contradict one another and where trust begins to break.

Learn more about the framework →

Why teams bring in Corpus.

Corpus is led directly by Abi Hough and supported by senior specialists where the work requires it. We use existing evidence first, look beyond the visible interface and start with a focused diagnostic rather than a six-month programme.

01.

Understand the system

Map the signals, decisions and constraints shaping the problem.

02.

Clarify what is actually breaking

Separate interface symptoms from failures in reality, proof, structure or expectation.

03.

Support the right change

Turn the diagnosis into decisions and actions that can be explained, measured and improved.

Learn more about how we work → Why teams work with Corpus →

Start with the Corpus Diagnostic.

The Corpus Diagnostic is a focused investigation into where claims, signals, evidence and experience stop agreeing.
We use the evidence you already have to identify what is actually breaking, what is merely symptomatic, and what needs to change first.

You leave with a clear diagnosis, the evidence behind it and a set of decisions your teams can act on.
Explore the Corpus Diagnostic →

Signals and field notes.

Analysis of the contradictions, expectations and machine-shaped signals changing how organisations are understood.

Not an agency. Not juniors.

  • More than 20 years across UX, accessibility and experimentation
  • Senior specialists rather than layers of junior delivery
  • Existing data and research used before commissioning more
  • Honest about fit, evidence and uncertainty

Who we’re a good fit for.

Corpus may be useful when:
  • Results remain flat or fragile despite repeated digital work.
  • You suspect the visible interface is not the real problem.
  • Teams hold competing explanations and need a shared view.
  • AI, search or off-site signals are changing expectations before arrival.
See if Corpus is the right fit for your team →

We are probably not a good fit if you:

  • You want a quick isolated page fix.
  • You primarily need implementation capacity.
  • You are unwilling to examine underlying assumptions, policies or constraints.

A calm place to start.

You do not need a finished brief. A first conversation is used to understand what is happening, whether the problem is genuinely upstream, on-site or both, and whether Corpus is the right kind of help.
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Led by Abi. Usually 45–60 minutes. No sales choreography.
Upstream optimisation for zero click and AI search.
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For enquiries about the Corpus Diagnostic, speaking or other work.
We Are Corpus is an Abi Hough-led consultancy and the trading name of UU3 Ltd, registered in England and Wales. Company number 06272638.

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